Twilio Integration (SMS)

The Twilio Integration allows you to integrate with Twilio to send and receive SMS messages directly in CloudBridal. This has many advantages over our built-in messaging including removing the 150-character limit on SMS messages, the ability to receive images, allowing you to use automated SMS messaging functionality like appointment reminders and automated rules-based messaging, and enabling you to take advantage of Twilio native features like Bring Your Own Number, Call Forwarding, and more.

Alternatively, if you are based in the United Kingdom, you also have the option of using the Vonage integration instead of Twilio.

Requirements

• You must be on the Core or Ultimate plan in order to enable SMS messaging.
• Register for a Twilio account.
• Add a payment method to your Twilio account, as Twilio charges for SMS messages sent and received. See regional pricing here.
• You must acquire an SMS-capable phone number from Twilio
• Your region may have additional regulatory requirements which require you to provide additional information to Twilio during the onboarding process. See the Additional Regulatory Requirements section below for more information.

Twilio Setup

1. In CloudBridal, enable the Twilio plugin within the Integrations Hub area of the settings. Note the Webhook URL as you will need this later (step 6 below)
2. Be sure that you have completed the requirements above and have also provided any regulatory information (see section below) required by Twilio.
3. Log into your Twilio console, and copy your Account SID, Auth Token, and Phone Number. You will need these later.

3. Navigate to Phone Numbers > Manage > Active numbers.
4. Select your phone number.
5. Scroll down to the Messaging section at the bottom of the page.
6. In the A MESSAGE COMES IN field, select Webhook and enter the Webhook URL in your Twilio Plugin settings

7. Back in CloudBridal, navigate to the Integrations Hub and edit your Twilio plugin
8. Enter your Account SID, Auth Token, and Phone Number from step 3 and Save.
9. Test the integration by sending a test SMS message from a CloudBridal prospect/customer record. You should also try replying to the SMS message from your phone and validate that it is received in CloudBridal.

Additional Regulatory Requirements

Depending on your region, you may have additional regulatory requirements which require you to provide additional information to Twilio during the onboarding process.

• United States: A2P (Application to Person) 10DLC (10-digit long code) standard. After registering a phone number in Twilio, you will need to navigate to Messaging > Regulatory Compliance > Onboarding in the Twilio dashboard to begin the registration process. Read more about this here.
• United Kingdom: Requires business identification which can be provided to Twilio in Phone Numbers > Regulatory Compliance > Bundles and create a regulatory bundle for your Twilio UK phone number. Read more about this here.
• Australia: Requires business identification which can be provided to Twilio in Phone Numbers > Regulatory Compliance > Bundles and create a regulatory bundle for your Twilio phone number. Read more about this here.
• Other Regions: Refer to your specific region's guidelines here.

Vonage Setup - United Kingdom Only

If you are based in the United Kingdom, you also have the option of using the Vonage integration instead of Twilio. To set up Vonage, refer to Vonage Integration (SMS).

FAQs

Does CloudBridal support receiving images (MMS)?

Yes, as long as you're using the Twilio integration, you can receive images from customers in an SMS message. The Vonage integration does not support images at this time. To configure images in Twilio, you just need to ensure that your Twilio phone number is MMS capable.

Updated on: 26/08/2025