Articles on: Integrations

Vonage Integration (SMS)

The Vonage Integration allows you to integrate with Vonage to send and receive SMS messages directly in CloudBridal. This has many advantages over our built-in messaging including removing the 150-character limit on SMS messages and allowing you to use automated SMS messaging functionality like appointment reminders and automated rules-based messaging.


The Vonage integration is offered as an alternative to Twilio for users based in the UK. When possible, we recommend using Twilio instead as it has improved support for features like MMS.


Requirements


  • You must be on the Core or Ultimate plan in order to enable SMS messaging.
  • Register for a Vonage account (formerly Nexmo).
  • Add a payment method to your Vonage account, as Vonage charges for SMS messages sent and received. See regional pricing here.


Configuring Vonage


  1. In CloudBridal, open Vonage in Settings > Integrations and click Turn on.
  2. Register for a Vonage account (formerly Nexmo).
  3. Go into the API Settings page and copy your API key and API Secret. You will need these later.


The Vonage API Key and Secret


  1. Navigate to the Buy Numbers page and purchase a number. You may first need to fund your account before they will allow you to purchase a number.


The Vonage page to purchase a number


  1. Navigate to the Your Numbers page, where you will see the number you purchased. Copy the number into the same place along with your API key and API Secret from before.


Copy number from Vonage


  1. Click the pencil icon to edit the phone number, and in the Inbound Webhook URL field, paste the Reply address shown under Replies in your Vonage settings in CloudBridal. Paste it exactly as shown.
  2. In your Vonage settings in CloudBridal, enter your API key, API secret, and Phone number from earlier, then click Save. Once saved, your API secret isn't shown again: leave the field empty to keep it, or enter a new one to replace it.
  3. Test the integration by sending a test SMS message from a CloudBridal prospect/customer record. You should also try replying to the SMS message from your phone and validate that it is received in CloudBridal.


Opt-Out Keywords (STOP / START / HELP)


  • If a customer texts STOP (or a similar keyword like UNSUBSCRIBE or CANCEL), CloudBridal blocks all further texts to them. Only the customer can undo this by texting START — staff cannot clear it.
  • Unlike Twilio, Vonage does not auto-reply to HELP by default — HELP replies arrive in CloudBridal as regular inbound messages, so your staff should answer them like any other text.


See Email & SMS Communications for the full consent and opt-out behavior.


Delivery Status


CloudBridal shows whether each text was delivered without any extra setup in Vonage. See Email & SMS Communications for where delivery status appears.

Updated on: 19/10/2026

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