Articles on: Integrations

Postmark Integration (Transactional Email)

Postmark Integration


Plan Requirement: Core


The Postmark Integration allows you to send customer-facing emails from your own domain (e.g., info@yourboutique.com) instead of from CloudBridal's shared email system. This helps your emails look more professional and makes them less likely to end up in spam folders.


Benefits of Using Your Own Postmark Account


  • Professional Branding: Emails appear from your own domain, creating a consistent brand experience for your customers
  • Improved Deliverability: Emails sent from your verified domain are less likely to be filtered as spam
  • Independent Sender Reputation: Your email reputation is not affected by other CloudBridal users
  • Full Visibility: Access detailed email analytics and engagement metrics directly in your Postmark dashboard


How the Postmark Integration Works


  • Customer-facing emails (appointment reminders, payment receipts, communications, etc.) will be sent from your Postmark account
  • System emails (password resets, staff invitations) will continue to be sent from CloudBridal
  • Email tracking events (opens, clicks, bounces, spam complaints) are synchronized back to CloudBridal
  • If the integration is enabled but not fully configured, emails will fall back to the shared CloudBridal account


Requirements


  • You must be on the Core or Ultimate plan
  • A Postmark account with a payment method on file (Postmark charges per email sent - see pricing)
  • Important: You will need access to your domain settings to verify your email address. If you're not sure how to do this, you'll need to work with whoever manages your website or domain (your web developer, IT person, or website hosting company)


Before You Begin


Setting up Postmark requires verifying that you own your email domain. This involves adding special records to your domain settings - similar to what was done when your website or email was first set up.


If you manage your own website/domain: You can follow the steps below directly.


If someone else manages your website/domain: We recommend forwarding this article to your web developer, IT administrator, or website hosting company and asking them to help you with the "Postmark Setup" section below. Once they've completed the Postmark setup, you can handle the CloudBridal configuration yourself.


Postmark Setup


Note for website administrators: This section involves creating a Postmark account and verifying a sender signature, which requires adding DNS records (DKIM and Return-Path) to the domain.


Step 1: Create a Postmark Account and Server


  1. Sign up for a Postmark account at postmarkapp.com
  2. Create a new Server in Postmark - you can name it after your boutique (e.g., "My Boutique")
  3. Add a payment method to your Postmark account


Step 2: Verify Your Email Domain


Before you can send emails, Postmark needs to verify that you own your domain. This ensures your emails are trusted and less likely to be marked as spam.


  1. In Postmark, navigate to Sender Signatures
  2. Click Add Domain or Signature
  3. Choose Add Domain and enter your domain (e.g., yourboutique.com)
  4. Postmark will display records that need to be added to your domain settings
  5. Add these records through your domain registrar or hosting provider (common providers include GoDaddy, Namecheap, Cloudflare, Google Domains, etc.)
  6. Return to Postmark and click Verify - this may take a few minutes to a few hours to complete


If you're unsure how to add these records, contact your web developer or domain hosting provider for assistance.


Step 3: Get Your API Token


  1. In Postmark, navigate to your server and go to API Tokens
  2. Copy the Server API Token - you will need this for CloudBridal


CloudBridal Setup


Once your domain is verified in Postmark, you can complete the setup in CloudBridal.


Enable the Postmark Integration


  1. Navigate to this link or go to Settings > Integrations
  2. Find the Postmark plugin and click Manage Integration
  3. Click Enable Plugin


Configure Your Settings


  1. Server API Token: Paste the API token you copied from Postmark
  2. From Email: Enter the email address you want emails to come from (e.g., info@yourboutique.com). Important: This should be a real email inbox that you monitor, not a "noreply" address. When customers reply to your emails, their replies will go to this address. This must use the domain you verified in Postmark.
  3. From Display Name (optional): Enter the name you want to appear in the "From" field (e.g., "Your Boutique Name"). If left blank, your business name from CloudBridal settings will be used
  4. Message Stream ID (optional): Leave this blank unless you have configured custom message streams in Postmark
  5. Click Save Configuration



To see when customers open your emails, click links, or if emails bounce, you'll need to set up a webhook:


  1. In your CloudBridal Postmark plugin settings, copy the Webhook URL shown at the bottom
  2. In Postmark, navigate to your server's Webhooks settings (in Default Transactional Stream by default)
  3. Click Add Webhook
  4. Paste the webhook URL you copied from CloudBridal
  5. Check the boxes for the events you want to track:
  • Delivery - Know when an email was successfully delivered
  • Open - Know when a customer opens your email
  • Click - Know when a customer clicks a link in your email
  • Bounce - Know if an email couldn't be delivered
  • Spam Complaint - Know if someone marked your email as spam
  1. Click Save Webhook


Testing Your Setup


After saving your configuration, a Send Test Email section will appear:


  1. Enter your email address in the Recipient Email field
  2. Click Send Test Email
  3. Check your inbox for the test email - it should arrive within a few seconds
  4. Verify that the email came from the address you configured (e.g., info@yourboutique.com)


If the test email doesn't arrive, double-check that:

  • Your domain is fully verified in Postmark
  • The From Email matches a verified sender signature
  • Your Postmark account has available credits


FAQs


Which emails are sent through my Postmark account?


Customer-facing emails are sent through your Postmark account, including:

  • Appointment reminders and updates
  • Payment reminders, receipts, and payment links
  • Custom emails sent to customers and vendors
  • Client portal invitations
  • Document signing requests
  • Auto-charge notifications


System emails continue to be sent from CloudBridal, including:

  • Password reset emails
  • Staff member invitations
  • Email confirmations


What if I don't have access to my domain settings?


Contact whoever set up your website or email - this could be your web developer, IT person, or website hosting company. They should be able to help you add the required records to verify your domain in Postmark.


What happens if my Postmark account runs out of credits?


If Postmark can't send an email due to insufficient credits, the email will fail to send. We recommend enabling Postmark's automatic credit top-up feature to avoid interruptions.


What happens if I enable the integration but don't finish setting it up?


Don't worry - your emails will continue to be sent through CloudBridal's shared email system until you complete the Postmark configuration. You'll see a "Requires Configuration" message in CloudBridal as a reminder to finish the setup.


How much does Postmark cost?


Postmark charges based on the number of emails sent. As of writing, they offer 100 free emails per month and then charge approximately $1.25 per 1,000 emails after that. Check their pricing page for current rates.


Can I use a "noreply" email address?


We don't recommend it. When customers receive an email and hit "Reply," their response will go to the From Email address you configured. If you use a noreply address, you'll miss these customer replies. We recommend using your main business email (e.g., info@yourboutique.com) so you can receive and respond to customer replies.


Do I need to do anything to my existing email setup?


No - this integration only affects emails sent from CloudBridal to your customers. Your regular business email (Gmail, Outlook, etc.) is not affected.


Updated on: 23/12/2025

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